Nike’s PLAY NEW initiative invites people to experience sports in new ways. We worked with Nike teams to augment the playful storytelling in retail locations by developing 5 ‘gamified’ AR experiences driven by an easily accessed microsite.

Users hunt through retail environments for AR triggers that activate games. After playing each game users receive a medallion. Collect all 5 medallions and receive a ‘gift with experience’ at the end!

Try it out at Nike Soho, Chicago, and LA.