End Plastic Waste Adidas

Adidas End Plastic Waste campaign is a pledge to help end plastic waste by raising awareness about ocean pollution.

The plastic waste campaign aims at using augmented reality to bring sea life into the city through a marker tech storefront window. As part of their commitment to end plastic waste, Adidas commissioned Atomic Digital Design to develop an AR experience that echoes their sustainability campaign and takes the customer experience to new heights and realities.

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